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The Eyes That Read the Structure Rule the Tools

출간일
2026-05-22
저자
김도균
분야
IT·컴퓨터
판형
국판(148 X 210)
페이지
312
ISBN
979-11-999223-2-7
종이책 정가
24,000원
전자책 정가
저자소개

김도균

Alex Kim

• Vice President & Korea General Manager at PTC(NASDAQ: PTC)
• AI Leadership Council Member at AMCHAM Korea
• The member of Korean CEO’s Association of Multinational Corporations
• Chairman of SmallMeetingRoom “작은회의실”
• Former Country Manager of Korea at Cloudflare(NYSE: NET)
• Author of the book “A Thin Stack of AI Knowledge” - “알팍한 AI 지식 쌓기” (2024)
• Stanford University Graduate School of Business, LEAD
• University of Toronto, Computer Science

The author is an entrepreneur who has personally experienced, from the very ground level of industry, how the Internet and mobile technologies have transformed the world over the past two decades since the early 2000s.

 

In the coming era, it will not be those who merely use tools,

but those who understand the underlying structure, who will lead.

 

“This book will become the eyes through which you learn to read that structure.”

Since the early 2000s, when the Internet first began reshaping industries, the author has worked on the front lines, experiencing those transformations firsthand. From the early days of Internet infrastructure and enterprise IT environments, through the mobile era, and into today’s AI revolution, the author has closely witnessed how technology changes the world and the structure of industries.

 

Working alongside global IT companies such as SAP, Autodesk, and Cloudflare, the author experienced firsthand, on the front lines, how technology transforms the structure of industries and enterprises.

 

Rising to the position of Korea GM for a global multinational company, the author gained deep insight into the fundamental nature of technological, business, organizational, and industrial transformation.

 

This book is a record born from pouring more than two decades of experience and insight into the great turning point of the AI era.

 

This book is not merely a work of future predictions or theory. It contains practical insights and survival strategies gained through real-world experience through challenges faced, failures endured, and lessons validated on the front lines of industry.

 

In particular, the book explores the sweeping restructuring of industries driven by AI including AI agents, digital transformation, GPU infrastructure, manufacturing innovation, smart factories, mobility, energy, platforms, data, and robotics and presents the most practical perspective on the choices that Korea, businesses, and individuals must make in response.

 

This book is not intended solely for the IT industry. It is for entrepreneurs, business leaders, policymakers, students, investors, and anyone who wants to truly understand how the world of the future will move and evolve.

Endorsement 1

Endorsement 2

 

Prologue

Introduction

 

Chapter 0 The Long History of AI

0.1 Why Begin with History

0.2 1956 A Summer Workshop

0.3 19741980 The First AI Winter

0.4 1997 Deep Blue Ends Chess

0.5 2012 AlexNet and the Deep Learning Explosion

0.6 2017 “Attention Is All You Need”

0.7 November 30, 2022 ChatGPT

0.8 January 2025 The DeepSeek Shock

0.9 March 2026 The Declaration of Physical AI

 

Part The Birth of Power

The NVIDIA Empire and the Capture of AI Infrastructure

 

Part Opening

 

Chapter 1 The Day AI Was Reborn

1.1 The Decisive Difference Between “Responding AI” and “Thinking AI”

1.2 o1 The Stone OpenAI Threw

1.3 The DeepSeek Shock January 2025, the Day the World Trembled

1.4 What DeepSeek Proved and What the World Misunderstood

1.5 How Reasoning Models Are Changing the Rules of the Game

1.6 The Warring States Era of Models

 

Chapter 2 The Limits of Scaling

2.1 The Scaling Law A Faith That Ruled AI for Ten Years

2.2 Cracks Begin to Show

2.3 DeepSeek Proves the Value of Efficiency

2.4 Test-Time Compute A New Dimension of Scaling

2.5 New Bottlenecks Data and Algorithms

2.6 Opportunities Opening for Korean Companies

 

Chapter 3 The NVIDIA Empire

3.1 What It Means for One Company to Become the OS of the Global AI Market

3.2 CUDA A Moat Built Over 20 Years

3.3 Selling Not a GPU, but a “System”

3.4 Capturing Networking The Lesson of the Mellanox Acquisition

3.5 Jensen Huang’s GTC The Blueprint of Industry Order

3.6 Why Have Challengers Failed Repeatedly?

 

Chapter 3.5 The Chip War and Geopolitics

3.5.1 Why Chips Are the Oil of the 21st Century

3.5.2 America’s Strategy “Stay Two Generations Ahead”

3.5.3 China’s Counterstrike Self-Sufficiency and the Path Around

3.5.4 Taiwan The Global Economy on a Single Island

3.5.5 ASML in the Netherlands One Company Holding the Future of AI

3.5.6 Korea’s Position Memory Emperor and Beyond

3.5.7 Korea’s Strategy Triangular Diplomacy and Internal Strengthening

3.5.8 Implications for Korean Manufacturing

 

Chapter 4 Full Stack AI

4.1 What Is “Full Stack”?

4.2 Big Tech’s Proprietary-Chip Wars

4.3 “If You Are Not Full Stack, You Are Dependent”

4.4 Full Stack at the National Level Sovereign AI

4.5 Korea’s Assets and Gaps

4.6 Korea’s Choice Which Stack to Build?

 

Chapter 5 AI Factory

5.1 Not a Data Center, But a Factory

5.2 An Industrial Revolution Repeated A New Meaning of “Factory”

5.3 Power, Cooling, Real Estate The New Resource War

5.4 AI Factory Competition at the National Level

5.5 Korea’s AI Factory Reality

5.6 Connecting the AI Factory to Industrial AI

 

Part References and Sources

 

Part The Reordering

AI Agents, NeoCloud, GPU Economics, and the Open-Source Insurgency

 

Part Opening

 

Chapter 6 AI Agents

6.1 The Era of the Chatbot Is Over

6.2 Claude Code, Cursor, Devin A Revolution That Began in Coding

6.3 MCP The Standard Language of Agents

6.4 OpenAI vs. Anthropic The Choice of the Enterprise

6.5 The Real Barrier for Agents Integration and Governance

6.6 Tectonic Shift in Pricing Models The Economics of Tokens

 

Chapter 7 NeoCloud

7.1 Is the Hyperscaler Era Ending?

7.2 The Birth of CoreWeave A New Jersey Garage to a $43B Empire

7.3 NVIDIA’s Blessing The Beginning of a “Strategic Alliance”

7.4 Explosive Growth CoreWeave by the Numbers

7.5 The Birth of Nebius From Russia to Europe

7.6 Nebius’s Rapid Rise Resurrection in Eighteen Months

7.7 Why They Cannot Fail The Five-Layered Moat

7.8 Risk Factors Not All Moats Are Safe

7.9 20262030 Outlook The Next Five Years for NeoCloud

7.10 Korea’s NeoCloud Strategy

 

Chapter 8 GPU Economics

8.1 What “Don’t Buy a GPU, Rent It” Really Means

8.2 The H100 Price Rollercoaster

8.3 The 2026 Rebound Demand Beat Expectations

8.4 New Players Born of GPU Economics

8.5 GPU Prices Decide the AI Business Model

8.6 Jevons’s Paradox Why Demand Rises Even as Efficiency Improves

8.7 Korea’s GPU Strategy Not as User but as Supplier

 

Chapter 9 The Open-Source AI Revolt

9.1 The End of the Belief That “Open Source Cannot Win”

9.2 Llama Meta’s Big Bet

9.3 China’s Open-Source Offensive DeepSeek, Qwen, Kimi, GLM

9.4 Even OpenAI Returned to Open The Shock of gpt-oss

9.5 How Open Source Is Reshaping Enterprise AI Strategy

9.6 Where Does Korea Stand?

9.7 The Bright and Dark Sides of Open Source Security and Responsibility

 

Part References and Sources

 

Part The Transformation

The Age of Physical AI Swallowing the Material World

 

Part Opening

 

Chapter 10 The Declaration of Physical AI

10.1 The One Sentence Jensen Huang Changed Everything With

10.2 The Four Waves of AI

10.3 Why “Now” for Physical AI

10.4 The Decisive Moment of GTC 2026 Five Names

10.5 What Physical AI Changes

10.6 Korea’s Distinctive Position in Physical AI

 

Chapter 11 The Digital Twin

11.1 Not “Simulation” but “Twin”

11.2 The Six Layers of the Digital Twin

11.3 NVIDIA Omniverse The Platform of the Digital Twin

11.4 Real-World Cases BMW, Foxconn, Mercedes-Benz

11.5 Korea’s Digital Twin Reality

11.6 How the Digital Twin Changes the Way Work Is Done

 

Chapter 12 The Reality of Manufacturing AI

12.1 Manufacturing AI: Hype vs. Reality

12.2 The Four Data Problems on the Manufacturing Floor

12.3 “Don’t Start with AI” A Counterintuitive Lesson

12.4 What AI Actually Does in Manufacturing

12.5 Korea’s Manufacturing AI Adoption

12.6 Korea’s Structural Opportunity in Manufacturing AI

 

Chapter 13 PTC IPL

13.1 Why PTC, and Why IPL

13.2 The Concept of the Intelligent Product Lifecycle

13.3 The Six Pillars of IPL

13.4 The Alliance with NVIDIA Why It Matters

13.5 Korean Manufacturing Meets IPL

13.6 “The Brain of Korean Manufacturing” What IPL Means Locally

13.7 A Personal Confession Why I Came to PTC

13.8 The Future IPL Draws In Place of a Conclusion

 

Chapter 14 Humanoid Robots

14.1 Eleven Months at the BMW Plant The Moment of Proof

14.2 Figure, Tesla, Boston Dynamics The U.S. Big Three

14.3 The Chinese Surge Unitree, AGIBOT, UBTECH

14.4 The Dramatic Cost Decline

14.5 The Real Bottleneck AI, Not Hardware

14.6 Korea’s Position in the Humanoid Race

 

Chapter 15 Autonomous Driving

15.1 2026 Is the Inflection Point for Autonomous Driving

15.2 Waymo The Quiet Winner

15.3 Tesla Late but Fast

15.4 The Truth About the Safety Gap

15.5 China’s Pursuit Huawei, Baidu, XPENG

15.6 Korea’s Autonomous Driving Opportunities and Limits

 

Chapter 16 The AGI Debate

16.1 The Word “AGI”

16.2 Expert Timelines A Polarized Field

16.3 Progress Since the Reasoning Models

16.4 The Change Before AGI “Silent AGI”

16.5 The AGI Risk and Safety Debate

16.6 Korea’s AGI Strategy A Pragmatic Response

 

Chapter 17 The Reordering of Jobs

17.1 The Most Important Question in This Book

17.2 What “AI Takes Jobs” Actually Means

17.3 Goldman Sachs’ 300-Million Forecast

17.4 The Shape of Disappearing Jobs

17.5 The Shape of Emerging Jobs

17.6 Korea’s Particular Conditions

17.7 The Hidden Risk Youth and Mid-Career Collide

17.8 What Only People Can Do

17.9 Designing the Transition What Korea Must Do

 

Chapter 18 The Other Side of AI

18.1 A Counterargument to This Whole Book

18.2 Counterargument 1 “LLMs Cannot Reason”

18.3 Counterargument 2 “Hallucination Is a Fundamental Problem”

18.4 Counterargument 3 “The AI Bubble Is Real”

18.5 Counterargument 4 “Energy and Water Will Cap AI Growth”

18.6 Counterargument 5 “Technology Does Not Automatically Produce Prosperity”

18.7 Counterargument 6 “Real-World AI Deployment Failures Are Many”

18.8 Why I Still Hold the Korean Manufacturing AI Line

 

Chapter 19 To You Who Are Reading

19.1 Not the Country, Not the Company You

19.2 To Executives Investment and Organizational Redesign

19.3 To Middle Managers The Front Line of Team Transformation

19.4 To Individual Contributors Skill Reorganization Begins Now

19.5 To Parents and Educators Preparing the Ne xt Generation

19.6 Seven Common Principles for All Readers

19.7 Returning to My Story

 

Part References and Sources

 

Conclusion

Epilogue

 

Appendix | A SHORT NOVEL Fif teen Years(Min-jae's Record, 2025-2040)

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